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21 ways to get started with Google SEO (2020 version)

21 ways to get started with Google SEO (2020 version)

Want more Google traffic?

Come here right!

The Google SEO strategy introduced in this article will have a significant effect in 2020. Welcome to exchange and learn.

1. what is SEO?

SEO (Search engine optimization) is to get more traffic through the search engine. The higher the ranking, the greater the traffic.

The first step is keyword search. Find words that your target group often searches for.

The second step is to write high-quality articles.

The third step is to build an external link and promote the content so that more target groups can access your website content.

In fact, SEO is not so complicated. The core is to write high-quality content. Finding ways to let more people see it is as simple as that.

2. Googling RankBrain Optimization

Not long ago, Google released the RankBrain algorithm, a huge change.


This is Google's first machine learning algorithm. Simply put, the happier you make Google users, the higher your website ranking.


Of course, external links, keywords, and other traditional methods are still very important, but RankBrain's status is constantly rising and is now the third most important factor affecting rankings in addition to external links and content.

 

How to optimize for RankBrain?


First, increase the clickthrough rate of your site ’s natural ranking.

If many people click on your website in search results, the feedback RankBrain gets is, "Everyone likes this result, and promotes it to the top of the page so it's easier to find."


But what if people don't click on your results? Google will say goodbye to your website like a stone.

 

 

So an attractive title is important.

Studies have shown that users are more likely to click on content that contains numbers, and adding numbers to the title and tag descriptions can quickly help you increase your clickthrough rate.

But clicks are not enough. Bounce rate and customer retention are equally important.

If users leave your site after 3 seconds, this is a bad user experience signal and Google will know that people don't like your content.

Therefore, write more high-quality content in various forms and more attractive introduction methods.

Avoid the discussion of long long sentences, and express the content clearly with simple and refined sentences.

At the same time, we must pay attention to the optimization of mobile devices such as mobile phones and tablets. Now Google ’s ranking is based on the mobile terminal.

3. Developing keywords with Reddit

Reddit's positioning for external promotion is "Internet Homepage"-"TheFront Page of the Internet".

But what you may not know is that Reddit is a gold mine for keyword research, especially looking for long tail keywords.

Reddit searches content topics and keywords, and pays more attention to those words that appear frequently in the search results. If people talk about these topics on Reddit, they will most likely search the same terms on Google.

 

Update and resend old articles 4 Because some of the longer articles have too old data and layout, it is a good choice to rearrange and re-create their content.

Overseas Daniel, Brain Dean increased the page traffic by 111.37% by re-publishing old blog posts. In the refurbished blog, he added case studies and did mail and social media marketing at the same time. As a result, the traffic of this page in a short time Within a substantial increase.

 

5. Learn to write headlines from Google Ads

It's no secret that compelling and attractive titles and descriptions attract more clicks in search results.

More clicks = higher Google ranking

The question is: how do you know what people want to click?

It's simple: research Google Adwords for this keyword.

For example, suppose you want to publish a blog post optimized around the keyword "glasswater bottles".

Keep an eye out for Google Adwords ad columns

 

Can see these words

BPA-free
Keep you hydrated
Durable
Reusable

These are the important materials for your title and description. They are the results of real and silver trials and can help you attract more clicks and higher rankings.

6. External links on Wikipedia

Finding outdated links to make external links for your website is an advanced SEO white hat strategy, very powerful.


But how to find these bad chains is a headache.


There is an important place in the editing system of Wikipedia, I do not tell him ~


When a Wikipedia editor stumbled upon a dead link, they didn't delete the link immediately, but instead added a footnote next to the link saying "dead link", which was a good opportunity for us.

 

How to find these deadlinks?

1.Enter site: http: //wikipedia.org [your keywords] +

2."deadlink"Click on relevant search results and search for "deadlink" on the page ctrl + f

3.Post relevant content on your own website, then replace the content in the "dead link" with your website address in the Wikipedia editor这样就得到一条来自维基百科的外链。

7. Key words from peers

In Google, enter your keywords to record the top sites in the search results.

Use semrush, spyfu and other tools to check the keyword list of this website, so you can choose the keywords suitable for your writing and optimization from the list.
8. Good content worth sharing

Frankly speaking, most of the content on the Internet is not worth sharing, too.


Quality content is the foundation of SEO. Only high-quality content will be shared, and the more it is shared, the greater the chance of obtaining external links.


The following two tips can help you spread more widely,

· Use short URL links, such as http://backlinko.com/seo-that-works, instead of a bunch of strings, so that people can clearly understand the main content of the article.

· Place social sharing buttons in a prominent place on the page. These icons will significantly increase the likes and reposts of articles.

 

9. Link to authoritative website

In addition to the famous Penguin Algorithm and Hummingbird Algorithm, there is an important Google algorithm update called Hilltop.

Hilltop is essentially a page SEO signal, telling Google if this page is an information center.

The evaluation criteria are simple and determined by the quality and content relevance of the outbound links on the page.

 

 

If you think about it, it makes perfect sense.

The web pages you link to often reflect the topic of your article. The richer the content and the more helpful the user, the better the visitor experience.

A recent industry study found a correlation between outbound links and Google rankings.

Contextual links allow users to find richer resources, better content, and a great user experience.

It is recommended to have at least 3 high quality outbound links to relevant content in your article.

10. Website link optimization

There is a saying “The best plack to hide a dead body is the page 2 of google search results.”
Page 2 of the Google search interface can be hidden without being found. Although it is exaggerated, it also shows that the exposure and click on page 2 are really poor.
So, how can you quickly increase the ranking of these pages to the first page?

Site link.

 

Create links on pages with high weights and pass weights to these lower-ranked pages.

1.In Google Webmaster Tools, find pages that rank 20-30.

2.Use the Ahrefs tool to find pages with higher weight on your website.

3.Do a site link on this page.

11. Make more use of "Because"

In the process of making external links, one of our common methods is to send outreach emails to other webmasters to request links.


But when people see an unfamiliar email, they naturally think of two questions, "Who is this person?" And "What do they want?"


The faster you answer these questions, the higher your response rate. Use the word "because of" more in your messages.

 

The book "Influence" and scientific research by Harvard University and others have proven the magic of Cause. The word "because" makes any request seem more reasonable.


For example, the following example,

 

People who receive this message will know in a short time why I emailed them.

But more importantly, the word "because" reinforces my reasoning and gives them a helping hand, which makes it more reasonable.


12. Carefully write a YouTube description

YouTube videos have increasingly appeared on the first page of Google search results. It is undeniable that in the era of streaming media, the spread and influence of videos has become greater and greater.


So how do you make your videos stand out on YouTube and Google?


The answer is simple. Carefully write a video description of more than 200 words.


When most people upload videos to YouTube, they write a few words into the description box without thinking, which is a huge mistake.

 

Remember that Google cannot see or hear your video content.

But Google will determine what your video is about based on the text title and description of your video, which is a very good thing for it.

This additional text can help you improve your ranking.


13. Optimizing "Semantic Search" content

A few years ago, Google introduced a new search algorithm called Hummingbird, which allows Google to fully understand the theme of your page.


The ability of search engines to understand the topic of an article and then sort search results is called "semantic retrieval." How to optimize content for semantic retrieval?


This is a gradual process:

First, optimize your page around your target keywords as usual. Then, find subtopics and keywords related to the target keywords. This way, Google can more fully understand the theme of the page, not just keywords.


Recommend a tool, LSIGraph can help you find synonyms and topics for more keywords, and better operate semantic retrieval optimization.

 

 

14.Embed long tail keywords in the title

If your title contains only one keyword, it will waste a lot of traffic.


For example, this article by the great god Brian contains both the long tail words of white hat SEO and SEO case study, and the same post gets traffic accumulation from many aspects.

 

Of course, here is not to let everyone blindly pile up keywords, but to find a suitable combination and hit a beautiful combination boxing.
15. Use Wikipedia to develop keywords

Everyone will use Google Keyword Planner when looking for keywords, but the words here have been used badly, and the competition is very fierce. More importantly, this is machine-generated and lacks human creativity.


And Wikipedia is an ideal place to gather the wisdom of people around the world.


Entering a keyword in the wiki, a content directory on the page, internal links, references, etc., are all very good sources of keywords.

16. Use Best of Search to find outbound opportunities

As an external link, you need to know how valuable a high-quality blog related to your theme is.

So how do you find these blogs?

· "[Keywords] blogs to follow"

· "best [keyword] posts2020"

· "top [keyword] blogs to follow" + "2020"

These three Google search commands can help you.

When you have new content to publish, you can send outreach emails to the webmasters of these blogs, recommending your own content, and have the opportunity to get a high-quality external link.

17. 1800+ Long text

The research found that the average length of content ranked on the Google homepage is over 1800 words.


Why is long content so effective?


On the one hand, long posts show Google that you are providing in-depth information to searchers.


On the other hand, from a psychological perspective, long content gives people a more credible feeling, and it is easier for people to repost. So much written, it makes sense.

Dr. Jonenberg of the University of Pennsylvania found that people with a high degree of credibility are more willing to share it.

But a 350-word essay is hardly convincing, so long, in-depth articles exude a charm.

18. First link first principle

You may encounter this situation. In the same page, there are two same links pointing to the same page. Which one will Google pay more attention to?
According to the first link first principle, Google will only focus on the first link.

 

For example, in this case, in the navigation bar and body content of the page, two different link anchor texts point to the same page. When the Google robot scans the page, it follows the order from top to bottom. As a result, only the links and anchor text of the navigation bar are included, and the body text is completely ignored.

Therefore, it is recommended that you use keyword-rich anchor text when writing the navigation bar.

19. Create your own keywords

Because of your own words, the search ranking on Google will always be number one.
当你创造出真正原创东西,比如品牌、产品、教程等,开始只有你自己在为这个词进行优化。当你获得一定的影响力之后,它会为你带来大量的专属流量。
20.Flippa is a good place

Google is paying more and more attention to the relevance of links to your site, but where do you find content-related links?
http://Flippa.com

 

 

Flippa is a domain name trading center. When selling a website, people will write every detail of the website, keywords, content marketing strategy, link source, and how to monetize.

This is not only a good place to find opportunities for external links, but also an objective investigation report. When you want to be a niche station, you can find inspiration here.

It's as if you are going to an unknown place to explore and someone else has prepared a map for you.

21. Take advantage of Google Webmaster Tools

Google Webmaster Tools is the best SEO tool. Unlike most SEO software on the market, Google Search Console data comes directly from Google.

 

Find Search Analytics in the sidebar, find high-impact, low-click words for key optimization,

1.Optimize titles to increase CTR

2.Add more content

3.Construction of external links, etc.


The above contents are just the basics for getting started in Google's complex system of SEO, grasp the latest information and trends, communicate with each other and learn from each other.

 

CONTACT US

Contact: David Song

Phone: 8615376198599

Tel: 053187101088

Email: hxl@huachen.cc

Add: Room 603,Xinsheng building 2#, Xinluo Road, Gaoxin district, Jinan, Shandong province, China

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