Not long ago, Google released the RankBrain algorithm, a huge change.
This is Google's first machine learning algorithm. Simply put, the happier you make Google users, the higher your website ranking.
Of course, external links, keywords, and other traditional methods are still very important, but RankBrain's status is constantly rising and is now the third most important factor affecting rankings in addition to external links and content.
How to optimize for RankBrain?
First, increase the clickthrough rate of your site ’s natural ranking.
If many people click on your website in search results, the feedback RankBrain gets is, "Everyone likes this result, and promotes it to the top of the page so it's easier to find."
But what if people don't click on your results? Google will say goodbye to your website like a stone.
Reddit's positioning for external promotion is "Internet Homepage"-"TheFront Page of the Internet".
But what you may not know is that Reddit is a gold mine for keyword research, especially looking for long tail keywords.
Reddit searches content topics and keywords, and pays more attention to those words that appear frequently in the search results. If people talk about these topics on Reddit, they will most likely search the same terms on Google.
Update and resend old articles 4 Because some of the longer articles have too old data and layout, it is a good choice to rearrange and re-create their content.
Overseas Daniel, Brain Dean increased the page traffic by 111.37% by re-publishing old blog posts. In the refurbished blog, he added case studies and did mail and social media marketing at the same time. As a result, the traffic of this page in a short time Within a substantial increase.
It's no secret that compelling and attractive titles and descriptions attract more clicks in search results.
More clicks = higher Google ranking
The question is: how do you know what people want to click?
It's simple: research Google Adwords for this keyword.
For example, suppose you want to publish a blog post optimized around the keyword "glasswater bottles".
Keep an eye out for Google Adwords ad columns
Finding outdated links to make external links for your website is an advanced SEO white hat strategy, very powerful.
But how to find these bad chains is a headache.
There is an important place in the editing system of Wikipedia, I do not tell him ~
When a Wikipedia editor stumbled upon a dead link, they didn't delete the link immediately, but instead added a footnote next to the link saying "dead link", which was a good opportunity for us.
Frankly speaking, most of the content on the Internet is not worth sharing, too.
Quality content is the foundation of SEO. Only high-quality content will be shared, and the more it is shared, the greater the chance of obtaining external links.
The following two tips can help you spread more widely,
· Use short URL links, such as http://backlinko.com/seo-that-works, instead of a bunch of strings, so that people can clearly understand the main content of the article.
· Place social sharing buttons in a prominent place on the page. These icons will significantly increase the likes and reposts of articles.
In addition to the famous Penguin Algorithm and Hummingbird Algorithm, there is an important Google algorithm update called Hilltop.
Hilltop is essentially a page SEO signal, telling Google if this page is an information center.
The evaluation criteria are simple and determined by the quality and content relevance of the outbound links on the page.
There is a saying “The best plack to hide a dead body is the page 2 of google search results.”
Page 2 of the Google search interface can be hidden without being found. Although it is exaggerated, it also shows that the exposure and click on page 2 are really poor.
So, how can you quickly increase the ranking of these pages to the first page?
In the process of making external links, one of our common methods is to send outreach emails to other webmasters to request links.
But when people see an unfamiliar email, they naturally think of two questions, "Who is this person?" And "What do they want?"
The faster you answer these questions, the higher your response rate. Use the word "because of" more in your messages.
The book "Influence" and scientific research by Harvard University and others have proven the magic of Cause. The word "because" makes any request seem more reasonable.
For example, the following example,
YouTube videos have increasingly appeared on the first page of Google search results. It is undeniable that in the era of streaming media, the spread and influence of videos has become greater and greater.
So how do you make your videos stand out on YouTube and Google?
The answer is simple. Carefully write a video description of more than 200 words.
When most people upload videos to YouTube, they write a few words into the description box without thinking, which is a huge mistake.
A few years ago, Google introduced a new search algorithm called Hummingbird, which allows Google to fully understand the theme of your page.
The ability of search engines to understand the topic of an article and then sort search results is called "semantic retrieval." How to optimize content for semantic retrieval?
This is a gradual process:
First, optimize your page around your target keywords as usual. Then, find subtopics and keywords related to the target keywords. This way, Google can more fully understand the theme of the page, not just keywords.
Recommend a tool, LSIGraph can help you find synonyms and topics for more keywords, and better operate semantic retrieval optimization.
If your title contains only one keyword, it will waste a lot of traffic.
For example, this article by the great god Brian contains both the long tail words of white hat SEO and SEO case study, and the same post gets traffic accumulation from many aspects.
Everyone will use Google Keyword Planner when looking for keywords, but the words here have been used badly, and the competition is very fierce. More importantly, this is machine-generated and lacks human creativity.
And Wikipedia is an ideal place to gather the wisdom of people around the world.
Entering a keyword in the wiki, a content directory on the page, internal links, references, etc., are all very good sources of keywords.
The research found that the average length of content ranked on the Google homepage is over 1800 words.
Why is long content so effective?
On the one hand, long posts show Google that you are providing in-depth information to searchers.
On the other hand, from a psychological perspective, long content gives people a more credible feeling, and it is easier for people to repost. So much written, it makes sense.
You may encounter this situation. In the same page, there are two same links pointing to the same page. Which one will Google pay more attention to?
According to the first link first principle, Google will only focus on the first link.
Because of your own words, the search ranking on Google will always be number one.
20.Flippa is a good place
Google is paying more and more attention to the relevance of links to your site, but where do you find content-related links?
Google Webmaster Tools is the best SEO tool. Unlike most SEO software on the market, Google Search Console data comes directly from Google.
Find Search Analytics in the sidebar, find high-impact, low-click words for key optimization,
1.Optimize titles to increase CTR
2.Add more content
3.Construction of external links, etc.
The above contents are just the basics for getting started in Google's complex system of SEO, grasp the latest information and trends, communicate with each other and learn from each other.
Contact: David Song
Add: Room 603,Xinsheng building 2#, Xinluo Road, Gaoxin district, Jinan, Shandong province, China